The Hidden Struggles of Being a Real Estate Agent—And How Great Lakes Real Estate Can Help
frustrated agent needing help from a new broker
Being a real estate agent is a dream career for many—flexible hours, unlimited earning potential, and the freedom to be your own boss. But behind the success stories, there’s an undeniable reality: long hours, endless expenses, and the constant pressure to perform.
At Great Lakes Real Estate, we understand the challenges agents face because we’ve been there. That’s why we’ve built a brokerage designed to eliminate the pain points that hold agents back—so you can focus on what truly matters: growing your business and increasing your income.
The Real Struggles Agents Face
1. High Commission Splits That Eat Into Your Earnings
Many traditional brokerages take a significant cut of every commission, leaving you with less than you deserve. Whether it’s a 60/40 or 70/30 split, those numbers add up quickly.
At Great Lakes Real Estate, we offer a game-changing commission structure: 100% commission after a $10,000 cap. Your hard-earned money stays where it belongs—in your pocket.
2. Hidden Fees & Franchise Costs
Desk fees, transaction fees, marketing fees, franchise fees—too many agents don’t realize how much they’re paying just to stay in business. These costs can quietly drain thousands from your bottom line each year.
At Great Lakes, there are no franchise fees, hidden costs, or mandatory expenses. What you earn is what you keep.
3. Lack of Real Support from Your Brokerage
Many agents feel like just another number at a big-box brokerage. No guidance, no mentorship, and no real help when they need it most.
At Great Lakes Real Estate, you’re part of a family. Broker Bruce Andrews is in the office daily, available to offer real-time support. Whether you need contract advice, marketing help, or just someone who has your back, you’ll find it here.
4. The Never-Ending Lead Struggle
Many brokerages promise leads, but most agents end up fighting over the same cold, low-quality prospects. If you’re not generating your own leads, you’re left behind.
We provide free, high-quality leads directly to our agents. No competing, no extra costs—just real opportunities to close deals.
5. Outdated Technology & Lack of Marketing Resources
In today’s market, buyers and sellers expect top-tier marketing. If your brokerage isn’t giving you the tools you need, you’re at a massive disadvantage.
Great Lakes offers in-house aerial photography, free domain names for listings, a cutting-edge website with dedicated agent pages, and top-tier tech support. We make sure you have everything you need to market yourself like a pro.
The Great Lakes Advantage—A Brokerage Built for Agents
If you’re tired of: ✔️ Low commission splits ✔️ Constantly losing money to fees ✔️ Feeling like just another agent in a corporate machine ✔️ Struggling to generate leads ✔️ Not getting the support you deserve
It’s time for a change.
At Great Lakes Real Estate, we’re not just another brokerage. We’re a team that values your success as much as you do. With our competitive commission structure, no franchise fees, free leads, in-house marketing support, and a broker who’s actually available, we offer the best environment for agents to thrive.
Are you ready to take your career to the next level? Join Great Lakes Real Estate and start keeping more of what you earn.
For a private and confidential meeting, call Bruce Andrews at 716-754-2550 or visit www.greatlakesrealestate.com.
